Every year, there is a growing demand for Creative Designers. Experienced and Creative Designers are necessary for pretty much every industry, including retail, health, banking, and technology. They are experts in designing both online and offline experiences that put the demands of the customers first.
Who are Creative Designers?
Creative Graphic designers don’t just create designs; they create more than just a visually appealing design. Creative Designers are always one step ahead of the market demand. They are far better and more significant than ordinary designers.
How do Creative Designers differ from ordinary designers?
As a creative designer, you plan out ideas in rough detail and see them through to completion one step ahead, always. To create the ultimate creations, you not just employ digital illustration software, but also your mental level must be beyond market designers. On a project, working with other designers and writers, marketers, advertisers, and vendors is frequently vital.
Here are 5 things Creative Designers do differently:
1. Creative Designers Create awesome Microcopy.
Have you ever experienced UI text ambiguity when using a website or app? What happens if the instructions on a form you’re filling out aren’t entirely clear? Well, poor Microcopy is directly to blame for this misunderstanding.
Microcopy, according to Joshua Porter, “is a small yet effective copy. Create a fast, light, and lethal description of the content or design. It is only a brief statement, phrase, or group of words: only a one-word copy but effective in influencing the user. The Microcopy makes the most significant impression. Instead of judging it by its size, consider its efficacy.
The user does not relate to the communication as well as they would with a more conversational, human-sounding tone of voice when Microcopy is too hazy or robotic-sounding. The creation of interface Microcopy is a crucial part of the design process, equally as essential as prototyping, graphic design, and user research, according to Creative designers.
Take a look at this Tumblr form design as an example. Can you make out the words “(you can change this at any time)” there?
With just one little Microcopy, the user is informed to “calm down, you may come back to this step later and change it.” It offers the user alternatives and is educational and sympathetic. Without this Microcopy, the user could be forced to come up with a good URL, on their own.
2. Creative Designers Create and Recreate the Rules
They think out of the box; creative designers take risks and create masterpieces. Users learn how to rethink the entire environment as required as technology advances and their demands change with time. Before choosing to break the rules, Creative designers study as much as they can about the existing framework since they know that doing so may be expensive and occasionally dangerous, so how to overcome the upcoming hurdles.
Before building the experiences, such designers might make exceptions to these so-called design principles if they have a good understanding of the users. Knowing these guidelines and the rationale behind their creation can help you comprehend the repercussions of breaching them (both the risks and benefits).
Innovative designs are the result of Creativity brought by Creative Designers. When they do break the boundaries, they come up with unique and creative solutions to the problems people are experiencing when the standard solutions are failing. The adoption of these concepts is how design trends are created!
Read Also: WHAT IS UI DESIGN? WHAT ARE UI DESIGNER JOBS?
3. Creative Designers Steal
Yes, you did read that right. Creative designers are great at stealing; then, they get better. And I’m not the only one to assert this. It turns out that Picasso, one of the most prominent 20th-century great painters, shared these sentiments.
“Good artists copy. Great artists steal.” ~ Pablo Picasso.
Smena made the snazzy paper shredder design in the example below.
The graphic was somewhat restyled and animated by Google designer Hanna Jung. It is evident that Jung was not the creator of the original idea, yet he was still motivated to improve upon it.
4. Creative Designers Eliminate Complexity
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ~ Hans Hofmann.
Visual complexity, an excessive amount of text, overly dynamic elements, and essentially anything that detracts from the focus on the essential components are typically seen as unneeded in interface design. The Creative designers experiment with several concepts, then simplify the overall design to eliminate extra confusion.
“We’re the best organization…, we provide this, that, and also this…, we comprehend why…, we’ll carry out this, that, and the other…, blah blah blah.” Does anything on this list ring a bell? De-cluttering begins with content; minimalism is more than just utilizing a white backdrop and flat user interface components (in fact, it’s frequently none of those things).
Why? Users spend their time because they hate noise. The typical user needs to know:
- What does your business or brand do
- What are the advantages for them
- How to quickly profit from such advantages
Users are more likely to switch to a rival when you hide the crucial information under gaudy aesthetics, pointless features, and fluff-filled prose.
5. Creative Designers Value the Speed
Excellent websites have beautiful design, are responsive to mobile devices, employ readable font with visually compelling images, have perfect forms, and provide amazing user experiences overall. Even while all of these features are admirable, they are completely useless if the website takes more than 3 seconds to load.
It’s a fact that website speed is important as well to engage. All indicators point to improved user experiences, greater conversion rates, more value engagements, and even higher search rankings for websites that load more quickly. Great designers know perceived performance and loading times are important, even though the developer is responsible for the other half of this achievement.
According to Kissmetrics research, a 1-second load time delay might cost you 7% fewer conversions!
Creative designers work closely with developers to study how visitors interact with their websites, recognizing which pages or mobile app screens take a long time to load or are viewed as taking a long time to load due to a lot of graphics or features.
Then they rethink, rinse & repeat, and get better!
Final Thoughts
Obviously, there is a lot more to becoming a Creative designer than what has already been said, but these are the top 5 design abilities that are making waves right now. So what do you think? Are you a face-palmer or a head-turner?
Read Also: GRAPHIC DESIGN Vs. UX DESIGN, and UX DESIGN vs. UI DESIGN
